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opening Sheila&Gideon boutique

Mon, 09/12/2011 - 1:11AM by studioeah 0 Comments - 253 Views

Came in later, but found the reopening of Sheila de Vries boutique surprisingly well done. The couture boutique of Sheila was already there for several years at the luxurious Cornelis Schuytstraat in Amsterdam Oud Zuid. The kind of Notting Hill area in Amsterdam. Most popular and wanted street for fashion boutiques right now. I have been growing up alongside the cute kind of village street and have seen many shops come and go. Suddenly also this store seemed to be closed down and we thought at first that she would leave the street. But luckily that was not true. It has been a tremendous good decision to change. It got a fresh, young and hip feel with the whole mixture of accessoires and clothing. The ready to wear collection features bright colors and lively prints with cool details and a very good fit. A candy store for women, but now also for men. Her son Gideon is a menswear designer. Like I was entering a cute boutique with a L.A touch with many colorful dressed blond lady and girl clients chatting about fashion. The famous DJ Sunny from the Supperclub was dressed in a pretty black dress of the new collection and and turned on some good music. How much fun Sheila goes with her time and made the big decision to stop tailoring couture pieces and to continue with a pret a porter line. Size clothing is only available for regular customers and ofcourse our dear Queen Beatrix. Sheila de Vries has been designing couture outfits for many years for our wonderful Queen Beatrix. How precious and sweet that she also provides her son today a great platform in this store for his men's line. Previously the store was called only Sheila de Vries, but today the boutique is called Sheila&Gideon. I found it very touching and dear. Shows how a special bond the two have together. I wish them both luck! And many thanks for the beautiful scarf in the goodie bag!